Web Design WordPress CMS Mobile Responsive Search Engine Optimization

What is My Website Missing? 30 Answers You Need.


When your site is not at its best performance, the first question to ask is: ‘what is my website missing?’ Let’s find out if your site is missing something.

In today’s world, we do almost everything online. We share information, shop, interact, and meet new faces. All these things happen in a second, so your site’s speed is essential. Of course, people are more glued to web pages with the perfect interface and content.

Again, there are basic functionalities to make your site the right place for everyone. If your website lacks some key components, it’ll be a turn off to your visitors. Are you ready to fix those glitches? If yes, here are things needed to improve your website today.

1. Is your website mobile-friendly?

According to research, half of the world’s internet traffic is from mobile phones and tablets. This information means a lot to entrepreneurs and website owners. That’s because you would probably cut off about half of your customers if your site is not mobile-friendly. Of course, no one wants that to happen. If so, run a new check on how your website behaves on a mobile device and fix any issues.

2. How good is your content?

To survive in an ever-competitive internet environment, you should update your site with fresh and quality content. If you’re selling or offering services, setting up a blog section is a reliable marketing strategy. Besides, search engines will drive customers to your website if you have good content. Another essential thing is to make your page dynamic to simplify access to content. An example is the Facebook newsfeed page, where content automatically turns up as you scroll down.

3. Eye-Catching Design

You could have a good idea, product, or services, but a wrong looking website might drive audiences away. What your visitor sees on the home page matters. For example, the color combinations, font types, and font sizes can make or mar your site. As a rule of thumb, keep it simple and beautiful.

4. Identify the bounce source

Google analytics gives details of your visitors, and with that information, you can lower your bounce rate. Sometimes web analysis could inform you that many of those bounced used a specific browser. But, if you run your website on that browser, you’ll discover a technical issue. This means you can have good content, but users can’t access your site.

5. Describe what your site is all about

If you’re providing services, you should state on the home page what you do. Let your clients know that they’re visiting the right place. The ease in which they figure out this information will make them stay longer. You can create an about page or detailed info of yourself.

6. Contact Information

One of the significant reasons for setting up your website is for people to reach you. Again, that’s only possible if you display your contacts, which should be at the top corner of your homepage. You should also include your contact details on the footer or sides of each page. We suggest you include phone numbers, social media pages, company address, contact form, and google map.

7. Use a simple web address

Your domain name should be simple and easy to recall. We recommend the .com domain extension because users are more familiar with it. Depending on your business or organization, it’s essential to have the .com or .org versions of your site. This prevents losing visitors who accidentally type the wrong address.

8. Call to Action (CTA)

An action call is often a smart way of getting your visitor’s details while you offer them something useful. It can be an image that links to a page or pop up form. Whatever CTA type you choose, try to make it short and straightforward. You should only ask for your customer’s email or name.

10. Website Security

As scary as it seems, every website is vulnerable, however, there are top-notch security features that could offer a near 100% protection against data theft. Since your website also serves as a contact point between you and clients, you should keep it secure. The first step is to get an SSL certificate for your site to boost users’ confidence.

11. Business Hours

Your business hours are another super piece of information that customers will love to see. Mostly, this should come at the header or bottom sections. You should also update your off-work days, including vacations and holidays.

12. Photos of your completed work

Clients want to work with companies or people they can trust, and your work photos speak volumes. The photographs should include every stage of the work along with dates. You can create a gallery page and back it with content.

13. Fast and Responsive Pages

The world is fast, likewise people. Besides, no one will waste time on your web pages, especially when your competitors’ are faster. Ideally, each webpage should load within two seconds. If not, you could lose your visitor, and that means losing money. Use a reputable hosting or opt for a dedicated server. Also, reduce image and video sizes or get a good developer to optimize your site.

14. Easy to Navigate

Navigating your site is the only way users will find information. This could, of course, make or break their visit to your site. So, create an easy-to-read menu so people can quickly find what they want. Make sure you don’t overload the menu but categorize it for comfortable use.

15. Focus on your brand

As an entrepreneur, you should stay true to your brand. It means your theme, colors, and fonts should reflect your business goals. All marketing assets and social media accounts should speak about your company’s brand. This consistent branding makes people recognize your company efficiently.

16. Social Media Icons

Social media creates a link between you and potential clients. It’s also a dependable means for people to know about your services. The main reason for adding them to your webpages is to broadcast your content. As your visitors share your content, they automatically become your marketer.

Besides putting those sharing icons out there, you should update your social media pages regularly. For example, a might thing you’re no longer active if last posted four years ago. We recommend the Flare plugin for WordPress users.

17. Internal Links

Internal links are connecting different pages of your website to make information readily available to the audience. It’s also a powerful SEO tool as it helps to enhance user experience.

18. Reviews and Testimonials

Here, your previous clients will talk about their experience with you. Many customers rely on peoples’ comments and feedback to make a decision. You could gain a lot more traffic if your former clients speak positive things about your services.

19. Search Engine Optimization

If you want to rank higher, then you need an excellent SEO package. We recommend you install Yoast SEO plugin if you’re using a WordPress website.

20. Write a reasonable and straightforward meta description

Your click through search might reduce if your meta description isn’t optimized for users. As the name implies, a meta description will briefly explain what the user is looking for. Users will be attracted to your site if the description is convincing.

The meta description should have at most 155 characters. If not, some words may not display in the search results. To write an attractive meta description, you should mention the main keyword and the related key phrases.

21. Make your content easy to read

Your target customers may not spend time on your site if your content is hard to read. You may have good content, but how you display it could make or mar your effort. So, avoid crammed texts which could scare your readers. Try to itemize your points by using bullets. Always bold your headings and keep sentences short.

22. Use or Not to Use Pop-Ups?

To use pop up or not has been a highly debatable topic among site owners. However, the best thing is to look at the pros and cons. First, pop-ups are among the most reliable ways to get your visitor’s email address.

You can also use them to build a long term relationship with your client. But, some cover the page, disrupting reading, resulting in bad user experience. Hence, we suggest you avoid pop-ups if possible.

23. Always opt for high traffic keywords

Key phrase search plays a huge role in your site’s ranking. Most interestingly, you should target high-value keywords that are relevant to your niche or content.

High-value keywords imply word collections that users expect to find in your content. These key phrases, in turn, will bring more traffic to your website, contributing to better bounce rate metrics.

24. External links should open in separate tabs

Having your users at heart is an excellent step to building a user-friendly and successful website. Users can navigate the site easily if external links open in new windows. Most users don’t like the idea of using the back button each time an external page opens. If you use WordPress, install the WP links plugin to ensure all external links open in a new tab.

25. Don’t overuse sidebar widgets and adverts

Webpages are tools for providing relevant content to your visitors. But plenty of ads or offers causes your audience to bounce. You might want to draw the reader’s attention to specific content, though, but do that properly. Don’t push offers or ads on your visitors. Give them enough time to appreciate your page before recommending extras.

26. Remove or add more information to your product pages

One of the things you notice in many top-rated e-commerce sites is the richness of their product pages. They provide every information you need before you buy the product. If you experience a high bounce rate, it also means your website lacks essential product detail.

Depending on the product type, try to understand what consumers need, consider adding information that would satisfy them. But, you should also avoid cramming your pages with unnecessary product details.

27. Captivate your users with high-quality gifs, videos, and images

Is your website missing relevant images and videos? Of course, videos are compelling and draws attention quickly. They are effective at communicating your content to your audience. Image and video quality can make or mar your site. High-resolution graphics will attract and make users come back. You can also use images as backgrounds to reflect your brand.

28. Google Analytics (GA) Configuration Matters

In a bid to figure out what your website is missing, check if you set your GA correctly. If not installed right, you may get false readings. First, verify if your GA tracking code is well configured. If you are using WordPress, check your GA plugin. You can also test the GA’s admin to see if it’s communicating with your tracking code. Finally, analyze other plugins to ensure they don’t interfere with Google Analytics.

29. Translate your site into many languages

If you intend to serve an international audience, consider translating your website into other languages. WPML is one of the best WordPress plugins for multilingual audiences. Visitors that see your site in a language they understand will always stick around.

30. Adding Related Posts

Related posts can make visitors spend a long time on your website because they easily reach other content. Most web designers will position these posts at the right sidebar of the page. But we recommend the bottom because users are more likely to search for related content after reading the article.

Is your website missing any of these must-haves? This article helps you boost user experience, increase traffic, and trigger a high conversion rate.

Hopefully, you now understand a few things your website is missing and how to fix them. If you can’t check these things out yourself, it’s best to hire someone. We suggest you always analyze your site to see ways to improve its relevance to your audience.

Remember, your main goal is to satisfy your visitors. So, keep growing your site by developing good quality and readable content.


Web Design WordPress CMS Mobile Responsive

The Benefits of Using WordPress to Create Your New Business Website


Many blogging tools have not stood the test of time, but not WordPress. Since it came into existence, WordPress is still an ever-present and straightforward tool. It’s used by many as an open-source development program. Luckily, there are many benefits of using WordPress for your website and it will help you if you’re planning to build a new site.

For some time now, this content management software is the most popular tool available. Hence, most non-blogging websites prefer WordPress. With this website management tool, it will be simple to launch and manage your business online. Also, its speed and functionality will impact your blog.

Meaning of WordPress

WordPress is a free tool for building and maintaining websites that offer an internet-based customer connection for designing, publishing, and updating sites.

Overall, WordPress runs almost one-third of the nation’s website. Even medium and large scale blogs use it. Luckily, it is among the website developers that CMS users can download and install for free. It has peculiar characteristics that make it one of the best content management software around.

But before we delve into the reasons to use WordPress, let’s introduce you to the content management system.

Why you need a content management system (CMS)?

Generally, CMS houses and lets you access your online files or information for the period you want. This system provides security rights and content approvals over a specific workflow. In summary, the CMS job is to store, author, structure, and publish content. Besides, it provides a suitable environment for creating, storing, and publishing web content.

WordPress is one of the best Content Management Systems with about 30% share of the world’s websites. It’s robust and allows you to create web pages without using HTML codes. So, if you have no idea of coding, you can still manage your website without anyone’s help.

Let’s take you through the reasons we believe WordPress is the best CMS for you today.

What are the benefits of using WordPress?

You can use WordPress for almost everything as it is flexible and feature-rich. Below are the reasons to consider this unique web development tool.

  • Extremely User-friendly

Even beginners can use this site because it is easy to install and doesn’t require professionalism. Besides, installing it takes a few minutes, and you’ll start operation immediately. It doesn’t require much except a domain name and a hosting account.

Luckily, you can install it free using WordPress hosting provider downloaded directly from WordPress. After that, it is inherently easy and straightforward to control the Admin dashboard comes with the required characteristics. So, you’ll use it to purpose-built a website’s title, including layout before creating pages.

  • SEO-friendly

Though it may be hard to believe, WordPress is the best per SEO structure and site ranking. One of the reasons being that it has fast loading speed, which attracts many visitors. Additionally, WordPress tools offer XML sitemaps which automatically informs Google of your online presence. You can still have a few visitors without going through the hassles of configuring an SEO plugin.

  • Easy maneuverability of your site

You don’t need to wait for your web designer to run updates on your website. WordPress helps you manage and control everything about your site. Hence, you can do simple updates easily by yourself. The intuitive interface WordPress offers allows you to add pages, images, and blog posts with ease.

  • Mobile responsiveness

In short, WordPress websites are mobile responsive. The ability of your mobile to respond plays a role in Google grading. Therefore, websites must look superb on any tool. WordPress provides various responsive theme outlines. Moreover, users can manage a steady website using plugins and accustoming to theme folders.

  • Provides Built-in Blog

As content management software, this tool has loads of features to enable you to publish content quickly. Among them include the built-in blog feature that one can access from any implement at any moment. With that, you can add a blog to your site without creating a separate one. This feature will enable un-linked blogging websites to operate the blog feature and add updates or news.

  • Excellent site ranking

Navigation is crucial when it comes to Google’s ranking, including other navigating sites. Therefore, WordPress websites have higher rankings due to their keywords. As such, it comes with lots of implementation and plugins for enhancing content for SEO.

  • WordPress themes provide different options

WordPress themes provide customers with a range of options for perfecting the looks and roles of a new website. The best thing is these themes are free, but you can install paid options from third-party developers. More so, you can download and install them at any time to give your site a fresh look.

  • Limitless Number of Plugins

You can choose and install over 2000 free plugins to adapt your website to the growing internet trends. For instance, you can use different SEO specific plugins to rank your site in search engines. As mentioned earlier, almost everything is possible with WordPress because of the library of plugins.

  • Cost-Effective

WordPress has contributed much to reduce the cost of creating websites. Luckily, WordPress is one of the cheapest content management software today and offers a free website host and creation options. Besides, you won’t break the bank to maintain or update your site as you can always do it yourself.

  • Auto Site Update

One of the most crucial benefits of using WordPress is the ease of site updates. Every year, the company introduces new security and interface features to only website management tasks. No effort is required on your part. Instead, you only receive a mail notification about the update.

Of course, the function of internet changes, but you must keep up with the latest innovations. Thankfully, WordPress has got you covered as regular updates make you relevant in the ever-changing internet world. The truth is WordPress will always evolve to stay on top of the game.

  • Content Publishing made easier

Another primary reason to make WordPress, your major CMS, is the ease of making changes to your site. So, once there’s internet service, you only need to login and publish what’s on your mind.

  • Excellent for Online marketing tool

When looking for the best online marketing tool, WordPress should be your first option. This manager allows you to create new content in a few seconds without hassles. You can change your site’s looks to reflect the latest business or services your offer so you’re able to customize your site to have the same look as your brand. Of course, this will attract visitors and offer them a better online experience.

  • Improved site security

Contrary to popular opinion, you can create a hack-proof WordPress website by installing simple security features. Of course, you cannot do the same with other standard sites.

  • Easy to Integrate with Social Media

You can publish content directly from WordPress to social media platforms like Google+, Facebook, Twitter, Instagram, etc. The best part is the ease of getting things done. Luckily, you don’t need to login to these social networks before you can upload your content.

  • Access to Community Support

WordPress boasts of an excellent support group that’s dedicated to enhancing the welfare of its teeming users. These individuals create up-to-date changes on the source files to keep it more secure.  The community also reaches out to users through webinars and seminars to educate them on various aspects of content management and web development.

Further, the WordPress forum has thousands of technicians who offer free advice to users whenever they have an issue. So, if you have a problem, just ask, and someone will help you out.

  • Your site grows with your business

As you already know, WordPress is scalable. This means content volume or number of available pages won’t affect your site’s performance. In other words, you don’t need to delete files to increase your website’s speed.

  • Easy to design websites

You can set up your website in a matter of hours, with only content and photos required.

  • Supported by many agencies

Due to the numerous benefits of using WordPress, many professional and web development agencies use them. This means you will easily find someone who can do a great job with the WordPress interface.

  • Excellent hosting options

Luckily, you will hardly find a web hosting company that will not want to be identified with WordPress. The benefit of this is you can easily migrate from one host to another without the risk of losing your content.

  • Uses many languages

WordPress isn’t conditioned to a single language or only the most spoken ones like English, French, and Spanish. The company has a translation team that makes its themes and plugins available in over 169 languages. Besides, with plugins like Weglot and Polylang, you can quickly translate your site into many languages.

  • Microsoft uses WordPress

It’ll surprise you to know that many top tech companies and individuals have WordPress websites. The most popular are Microsoft, Jay-Z, BBC, Sony Music, Harvard University, and many more.

  • More than just a web creating tool

Recently, developers are turning their sights to WordPress REST API, which enables them to create apps. So, if you have interests in application development, you can begin with WordPress.

  • Self-sufficient environment

WordPress makes it easy to confine to your dashboard for those of us that won’t associate with third-party developers. In other words, you can create newsletters and send them to your email list in a click.

  • Accessible for people with sensory issues

WordPress believes in making their software available to everyone, including the physically challenged.

So, what Website types is WordPress used for?

After knowing the benefits of using WordPress, you should know the site types that are best for WordPress. So, let’s give you a pleasant walk!

  • Business Websites

Contrary to some claims, WordPress is useful for startups and well-established businesses. WordPress is excellent for all business sizes, and you will soon see the reasons. First, it’s easy to customize—allowing the site to sync with your company’s brand. Besides, you can introduce any feature you want, either via coding or plugin. Finally, it’s extremely secure so that you won’t worry about cases of a data breach.

For your business, WordPress offers a customizable theme, which can be brand-specific or universal. It ensures you can access emails for newsletter broadcast, which comes handy when you want to advertise. The ability to analyze your site’s metrics to view clicks and visitors is what every business owner wants. Of course, WordPress lets you use Google Analytics on your website. Above all, instead of installing single plugins (some require careful configuration), you can download an all-in-one pack. This makes things fast and easy for you.

  • Blogs

Initially, WordPress was designed for blogs, and you’ll hardly find sites with better features. To separate yourself from your competitors, you need specialized themes and plugins. Luckily, WordPress has thousands of themes specific to your niche to give your website a desirable look. Other major plugins to install to enhance your site’s performance include SEO, contact form, anti-spam.

  • E-commerce Website

Do you want to set up an online store? As you already know that WordPress can handle almost anything, they’re also a good option for an e-commerce site. Their stores are secure, scalable, and accepted by online payment service providers.

Of course, selling products online involves gathering and storing user sensitive data, but don’t worry. WordPress is highly secure, and you can install some interesting security plugins to protect your visitors. Like other functions, you also need a plugin to implement your store. This tool will feature payment gateways, product pages, and carts. Another significant benefit of using WordPress for e-commerce is a reliable backup system. With the WordPress backup plugin, you can create a bank for user’s information.

  • Web Portfolios

Building an excellent static website serves as a link between you and your clients. You can advertise your goods and services, find clients, or get jobs. Like blogs, you also need potent plugins to stay on top of your game. Some of the best ones include a contact form and gallery plugins.


WordPress helps users to create and customize their websites without going to the difficult stages of coding. So, if you have no ideas about programming languages, you can still build a functional website using WordPress. The benefits of using WordPress will be better appreciated when you try it yourself. With thousands of features and plugins, you can achieve whatever comes to mind, and WordPress will suit all site types.

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