Web Design WordPress CMS Mobile Responsive Search Engine Optimization

What is My Website Missing? 30 Answers You Need.


When your site is not at its best performance, the first question to ask is: ‘what is my website missing?’ Let’s find out if your site is missing something.

In today’s world, we do almost everything online. We share information, shop, interact, and meet new faces. All these things happen in a second, so your site’s speed is essential. Of course, people are more glued to web pages with the perfect interface and content.

Again, there are basic functionalities to make your site the right place for everyone. If your website lacks some key components, it’ll be a turn off to your visitors. Are you ready to fix those glitches? If yes, here are things needed to improve your website today.

1. Is your website mobile-friendly?

According to research, half of the world’s internet traffic is from mobile phones and tablets. This information means a lot to entrepreneurs and website owners. That’s because you would probably cut off about half of your customers if your site is not mobile-friendly. Of course, no one wants that to happen. If so, run a new check on how your website behaves on a mobile device and fix any issues.

2. How good is your content?

To survive in an ever-competitive internet environment, you should update your site with fresh and quality content. If you’re selling or offering services, setting up a blog section is a reliable marketing strategy. Besides, search engines will drive customers to your website if you have good content. Another essential thing is to make your page dynamic to simplify access to content. An example is the Facebook newsfeed page, where content automatically turns up as you scroll down.

3. Eye-Catching Design

You could have a good idea, product, or services, but a wrong looking website might drive audiences away. What your visitor sees on the home page matters. For example, the color combinations, font types, and font sizes can make or mar your site. As a rule of thumb, keep it simple and beautiful.

4. Identify the bounce source

Google analytics gives details of your visitors, and with that information, you can lower your bounce rate. Sometimes web analysis could inform you that many of those bounced used a specific browser. But, if you run your website on that browser, you’ll discover a technical issue. This means you can have good content, but users can’t access your site.

5. Describe what your site is all about

If you’re providing services, you should state on the home page what you do. Let your clients know that they’re visiting the right place. The ease in which they figure out this information will make them stay longer. You can create an about page or detailed info of yourself.

6. Contact Information

One of the significant reasons for setting up your website is for people to reach you. Again, that’s only possible if you display your contacts, which should be at the top corner of your homepage. You should also include your contact details on the footer or sides of each page. We suggest you include phone numbers, social media pages, company address, contact form, and google map.

7. Use a simple web address

Your domain name should be simple and easy to recall. We recommend the .com domain extension because users are more familiar with it. Depending on your business or organization, it’s essential to have the .com or .org versions of your site. This prevents losing visitors who accidentally type the wrong address.

8. Call to Action (CTA)

An action call is often a smart way of getting your visitor’s details while you offer them something useful. It can be an image that links to a page or pop up form. Whatever CTA type you choose, try to make it short and straightforward. You should only ask for your customer’s email or name.

10. Website Security

As scary as it seems, every website is vulnerable, however, there are top-notch security features that could offer a near 100% protection against data theft. Since your website also serves as a contact point between you and clients, you should keep it secure. The first step is to get an SSL certificate for your site to boost users’ confidence.

11. Business Hours

Your business hours are another super piece of information that customers will love to see. Mostly, this should come at the header or bottom sections. You should also update your off-work days, including vacations and holidays.

12. Photos of your completed work

Clients want to work with companies or people they can trust, and your work photos speak volumes. The photographs should include every stage of the work along with dates. You can create a gallery page and back it with content.

13. Fast and Responsive Pages

The world is fast, likewise people. Besides, no one will waste time on your web pages, especially when your competitors’ are faster. Ideally, each webpage should load within two seconds. If not, you could lose your visitor, and that means losing money. Use a reputable hosting or opt for a dedicated server. Also, reduce image and video sizes or get a good developer to optimize your site.

14. Easy to Navigate

Navigating your site is the only way users will find information. This could, of course, make or break their visit to your site. So, create an easy-to-read menu so people can quickly find what they want. Make sure you don’t overload the menu but categorize it for comfortable use.

15. Focus on your brand

As an entrepreneur, you should stay true to your brand. It means your theme, colors, and fonts should reflect your business goals. All marketing assets and social media accounts should speak about your company’s brand. This consistent branding makes people recognize your company efficiently.

16. Social Media Icons

Social media creates a link between you and potential clients. It’s also a dependable means for people to know about your services. The main reason for adding them to your webpages is to broadcast your content. As your visitors share your content, they automatically become your marketer.

Besides putting those sharing icons out there, you should update your social media pages regularly. For example, a might thing you’re no longer active if last posted four years ago. We recommend the Flare plugin for WordPress users.

17. Internal Links

Internal links are connecting different pages of your website to make information readily available to the audience. It’s also a powerful SEO tool as it helps to enhance user experience.

18. Reviews and Testimonials

Here, your previous clients will talk about their experience with you. Many customers rely on peoples’ comments and feedback to make a decision. You could gain a lot more traffic if your former clients speak positive things about your services.

19. Search Engine Optimization

If you want to rank higher, then you need an excellent SEO package. We recommend you install Yoast SEO plugin if you’re using a WordPress website.

20. Write a reasonable and straightforward meta description

Your click through search might reduce if your meta description isn’t optimized for users. As the name implies, a meta description will briefly explain what the user is looking for. Users will be attracted to your site if the description is convincing.

The meta description should have at most 155 characters. If not, some words may not display in the search results. To write an attractive meta description, you should mention the main keyword and the related key phrases.

21. Make your content easy to read

Your target customers may not spend time on your site if your content is hard to read. You may have good content, but how you display it could make or mar your effort. So, avoid crammed texts which could scare your readers. Try to itemize your points by using bullets. Always bold your headings and keep sentences short.

22. Use or Not to Use Pop-Ups?

To use pop up or not has been a highly debatable topic among site owners. However, the best thing is to look at the pros and cons. First, pop-ups are among the most reliable ways to get your visitor’s email address.

You can also use them to build a long term relationship with your client. But, some cover the page, disrupting reading, resulting in bad user experience. Hence, we suggest you avoid pop-ups if possible.

23. Always opt for high traffic keywords

Key phrase search plays a huge role in your site’s ranking. Most interestingly, you should target high-value keywords that are relevant to your niche or content.

High-value keywords imply word collections that users expect to find in your content. These key phrases, in turn, will bring more traffic to your website, contributing to better bounce rate metrics.

24. External links should open in separate tabs

Having your users at heart is an excellent step to building a user-friendly and successful website. Users can navigate the site easily if external links open in new windows. Most users don’t like the idea of using the back button each time an external page opens. If you use WordPress, install the WP links plugin to ensure all external links open in a new tab.

25. Don’t overuse sidebar widgets and adverts

Webpages are tools for providing relevant content to your visitors. But plenty of ads or offers causes your audience to bounce. You might want to draw the reader’s attention to specific content, though, but do that properly. Don’t push offers or ads on your visitors. Give them enough time to appreciate your page before recommending extras.

26. Remove or add more information to your product pages

One of the things you notice in many top-rated e-commerce sites is the richness of their product pages. They provide every information you need before you buy the product. If you experience a high bounce rate, it also means your website lacks essential product detail.

Depending on the product type, try to understand what consumers need, consider adding information that would satisfy them. But, you should also avoid cramming your pages with unnecessary product details.

27. Captivate your users with high-quality gifs, videos, and images

Is your website missing relevant images and videos? Of course, videos are compelling and draws attention quickly. They are effective at communicating your content to your audience. Image and video quality can make or mar your site. High-resolution graphics will attract and make users come back. You can also use images as backgrounds to reflect your brand.

28. Google Analytics (GA) Configuration Matters

In a bid to figure out what your website is missing, check if you set your GA correctly. If not installed right, you may get false readings. First, verify if your GA tracking code is well configured. If you are using WordPress, check your GA plugin. You can also test the GA’s admin to see if it’s communicating with your tracking code. Finally, analyze other plugins to ensure they don’t interfere with Google Analytics.

29. Translate your site into many languages

If you intend to serve an international audience, consider translating your website into other languages. WPML is one of the best WordPress plugins for multilingual audiences. Visitors that see your site in a language they understand will always stick around.

30. Adding Related Posts

Related posts can make visitors spend a long time on your website because they easily reach other content. Most web designers will position these posts at the right sidebar of the page. But we recommend the bottom because users are more likely to search for related content after reading the article.

Is your website missing any of these must-haves? This article helps you boost user experience, increase traffic, and trigger a high conversion rate.

Hopefully, you now understand a few things your website is missing and how to fix them. If you can’t check these things out yourself, it’s best to hire someone. We suggest you always analyze your site to see ways to improve its relevance to your audience.

Remember, your main goal is to satisfy your visitors. So, keep growing your site by developing good quality and readable content.


Matthew Nyce

By Matthew Nyce

Accomplished business management professional with over four years of experience in fast-casual food service responsible for the expansion of five store locations in multiple states. Stockton University educated in business finance (B.S.) and business administration (A.S.). Trained and certified Emergency Medical Technician and highly-esteemed and decorated Eagle Scout. Proficiencies include but are not limited to web development, project management, SAP, customer relations, communication, proactive planning, and consistency. Ability to create, deploy, and maintain direction in fast-paced environments.

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